The Anatomy of an AIGA Email Blast
One of the duties as Interactive Director of AIGA Cleveland is to facilitate the design and execution of all email communications to our members. Although past email communications were well designed, I thought that there was a need for a more consistent and simplified structure to both the design and the production of email blast.
In the image above, you’ll see a consistent approach to the AIGA CLE logo, quickly identifying the email to the user. Below that is the main graphic that promotes what the email is about. Sometimes this graphic is provided, while other times it is designed my myself. (The Let’s Ride graphic was designed by Communications Director Chris Nonno). Under the main graphic is text explaining the event, promotion, or whatever the email is trying to communicate. Along with this text is a Register button that links to the event registration on the AIGA Cleveland website.
Under the text and Register button is an area for detailed information. This often includes a link to a map, driving directions and parking information – giving the user all the necessary information about the event. Next comes an area to promote upcoming events, or other design related links or happenings. Last is the list of sponsors and social media links.
A new email can be easily made by copying a previous file and changing the graphics and a few colors. A new, yet consistent file is ready for sending.