Dialogue On Discovery Event Branding
“Dialogue on Discovery” is an inaugural summit celebrating the research successes of Case Western University School of Medicine’s academic and clinical partnerships. This year’s summit focuses on research endeavors that have been catalyzed through the $64 million National Institutes of Health (NIH) grant awarded to Case Western Reserve University School of Medicine in 2007 to form the Clinical and Translational Science Collaborative (CTSC).
The summit convenes researchers, community leaders and friends to encourage multiple voices to participate in a dialogue on medical discoveries that advance the health of our families and friends, as well as the health of our region. It’s purpose is to expand awareness of the CTSC’s research resources and share information about how new cures are moving from “lab to life” and provide insight on unique community engagements that ensure science in the laboratory will move the needle on health in our region.
The event branding was simple and appropriate for the audience. It delivered the event information in an easy to read format with a playful twist on the question and answer concept – while keeping within the brand standards of the University. Multiple invites and RSVPs for the weekend’s events were produced along with email communications and a website that expanded on speaker bios, listed event details and provided maps and directions.
I have called on Daniel Collins Design with complex communications challenges, and the firm always understands my communications objectives from a high level and expertly packages these concepts into visually compelling materials. Recently we had a project involving three separate audiences, print and electronic communications and a tight turn-around time. I supplied some wording and DCD quickly brought it to life across multiple media. The work has been spot-on, and it has generated a wonderful response. DCD always comes through, and we are grateful to be able to call on this talent.
Erin Henninger
Manager of Development Communications,
Case Western Reserve University School of Medicine