Meyer and Associates Website Design
Meyer and Associates (M&A) designs, sells, and manages specialty insurance programs through the sponsorship of college and university alumni associations or other professional organizations. Affinity groups are their only clients, and they’ve managed insurance programs for some of them for nearly four decades. As experienced administrators, they’ve combined decades of insurance knowledge with cutting-edge product and marketing innovations.
M&A contracted with Daniel Collins Design to redesign the user interface and user experience of their website and to simplify the functionality of their online calculators. The segmented home page and landing page designs gives the user a direct path to follow in their search for their particular insurance needs – no matter what their point of site entry is.
Various pages designs give the site a fresh feel while keeping within the M&A brand identity. A simplified online calculator design makes to easier for the user to define their insurance needs.
Along with the task of the main website design, M&A sought direction on how to handle their hundreds of affiliate sites. More than likely, the user will arrive at these landing pages from the affiliate’s main website. It was important to maintain the look and feel of the affiliate site even though the user was being directed to an M&A page.
Using the affiliates logo and colors accomplished this while preserving the integrity of the new M&A site design. This solution also made the implementation of additional affiliate sites quick and easy to set up and maintain.
“After interviewing a dozen design firms and reviewing multiple portfolios, I commissioned Daniel Collins Design to redesign our website and they definitely didn’t disappoint. They are creative, smart, and one of those brilliant firms who understands the limitations of a budget, and still pushes the envelope. They were a joy to work with and comprehended a multitude of instructions, opinions and requests into one cohesive design. DCD delivered an outstanding product with great professional attention and differentiating ingenuity. I look forward to working with them again.”
Madelene Glomsten
Business Development and Marketing Manager, Meyer and Associates