Special Sports Logo and Brand Identity
Special Sports, Inc, is non-profit located in Mentor, Ohio that provides adaptive sports programs to children with special needs. They focus on sport specific skills and conditioning while encouraging healthy lifestyles.
Participation in sports can offer many therapeutic benefits to the child athlete, including strengthening and balance, hand-eye coordination, and gross motor skills. Special Sports also encourages team work and socialization with peers.
“We believe that success in sports promotes success in life. At Special Sports, we are committed to changing the lives of special needs children one sport at a time.”
DCD donated our services to give this great organization the rightful logo and brand identity it deserves. We developed an “All-American” concept that is reminiscent of today’s sports teams logos. This simplified design will reproduce well online, in print, and when screen printed or embroidered on uniforms and merchandise.
The uniform concept capitalizes on the reproductive qualities of the logo. A team can choose whatever color scheme they want and the integrity of the design remains intact when applied.