Woodland Deck Company

Logo, Brand Identity Design, Website Design


Woodland Deck is a full-service deck builder serving the greater Cleveland and Akron, Ohio areas. They understand that there is more to building a deck than just deck boards, screws and railings – it’s about the fun and time spent outdoors, about evenings with family and weekends with friends. From design and construction, to final cleanup, they make the process hassle-free for all their clients so that the journey is as joyous as the end result.

The Approach

The circular icon uses shapes that mimic the boards of a deck. These boards create a “W” shape for “Woodland”. This icon can also be representative of a simplified mountainous scene – enhancing the woodland theme. The color scheme focuses on a bright green color that really stands out when the trucks and build crews are on location installing a clients new deck. The website explains their process and showcases their portfolio of work making it easy for users to share and pin images as they research their own deck building ideas. The site is built on the Craft content management system, and allowed us to tailor the CMS precisely to the client’s needs.

Project Team

This project is a Sprokets project. Sprokets is a consortium of creative professionals drawing from a deep set of experiences and skills to collaborate on client ideas and projects.

Dan Collins – Visual Design
Vince Frantz – Information Design
Dan Ott – Front End Development