Mentor CityFest

Logo Design, Brand Identity Design, Event Branding

Mentor CityFest is the largest community event put on by the City and takes over the entire grounds of Civic Center Park for two fun packed days. The City’s Parks and Recreation Department has taken the best from previous festivals and added community focused components to the event by featuring local restaurants, businesses and organizations.

The Approach

Since DCD’s home base is in Mentor, Ohio, we were thrilled to be called on to design and develop the new logo and brand identity. A fun and engaging typographic treatment gives life and energy to the logo, while a bold color palette speaks to the diversity of activities taking place within the two-day event.

An alternate version of the logo was designed along with graphic icons that will serve as identifiers on banners and other signage.

Additional marketing pieces were designed including rack cards and posters that will be distributed and displayed in area businesses.