The Progressive Collection
Print Design, Catalog Design
Progressive began in 1937, and over the years, has worked hard to build a superior proposition for auto insurance consumers through competitive pricing and by continuously improving their products and services. Progressive always lives up to its name by being one step ahead of the insurance industry, and finding new and affordable insurance solutions.
Progressive Insurance’s corporate merchandise catalog was conceived to celebrating their employee’s diverse, unique, and energetic culture. The annual program served not only as a merchandise catalog, but also as a recruitment tool to build internal brand messaging and support.
Year after year this project increased in popularity. The photography is shot at a different Progressive location each year. The program built internal brand messaging and support, created excitement by using employees as models and over time has turned into an effective recruitment tool.