Aloft Hotels

Brand Lookbook Design

Aloft Hotels are different by design. They create bold, open & vibrant environments that bring people together. Open, airy and supportive spaces inspired by collaboration and free thinking. Designed for those open to new ideas, creativity and working together to make incredible things.

The Approach

The Aloft Hotels Brand team approached DCD to design a styling lookbook that captures this same bold, open & vibrant spirit. The lookbook will be used by the employees and will provide them with brand approved guidance on a variety of things from exterior entrances, to lobby decor, to guest rooms and bathroom accessories.

Through strong photography, bold colors, and simple design, the book showcases Aloft’s open attitude and expressive atmosphere while keeping within the well established and unique brand.