Element Hotels

Brand Lookbook Design

Where modern simplicity meets nature, you find Element. At Element, the time away from home doesn’t have to mean time away from life. For guests, it must feel like a home away from home. Element Hotels embody thoughtful simplicity and optimistic energy. The look and feel of their properties is outdoor inspired, vibrant living wrapped in smart, fresh thinking.

The Approach

The Element Hotels Brand team approached DCD to design a styling lookbook that captures the aesthetic of Whole Living – clean, simple and balanced. The photography reflects the open, modern spaces, while soothing the eye with balance achieved through composition, color and focus. The strong, natural tones of the color palette keep the design visually grounded. The combined effect is a distinct, modern design – the visual equivalent of whole, healthy living.

The finished book communicates the open lightness, active energy and clean sensibilities of the Element brand. The colors, voice and tone, style, typography, visual themes and graphics have all been selected to show that Element Hotels is a destination that promotes balance, well-being and Whole Living.