The Jewish Education Center of Cleveland

Logo, Brand Identity Design

The Jewish Education Center of Cleveland is a nationally recognized central agency at the cutting edge of educational practice providing profession growth, organizational support, and avenues for Jewish journeys. As the educational arm of the Jewish Federation of Cleveland, it administers the multi-million dollar Fund for the Jewish Future, the endowment that supports education in day schools, congregational schools, camps, Israel programming, adult education, and more.

The Approach

Taking the shape of the Star of David, the mosaic approach we took for the brand mark represents the wide range of services and programs offered by the JECC. As the central agency for Jewish education, the negative spaces between the mosaic pieces lead inward to the center – unifying the mark. These same negative spaces are open ended as the their services go far beyond to reach individuals and families in the greater Jewish community.

With a strong, bold blue color that relates back to the flag of Israel, we incorporated an extended palette that is calm and soothing. It’s diversity unifies the brand mark, while being different enough to give their 3 Pillars of Service their own identity. (See below.)