Scheeser Buckley Mayfield

Logo, Brand Identity Design

Scheeser Buckley Mayfield is a well-respected regional engineering firm serving clients in Ohio and the surrounding states. Since 1959, SBM has provided exceptional engineering in the areas of fire protection, forensic, and commissioning services for health care, education, government, commercial, and religious facilities.

The Approach

The three lines above the SBM initials are a nod to the firm’s three founders. The integration of positive and negative spaces to create the monogram reflects their collaborative engineering solutions. The geometric typeface was carefully chosen for its versatility and technical style, which complements the monogram. The overall mark maintains the history of previous SBM logos, while giving it a simplified and modern feel.

The brand identity and marketing material we created was capped off with an extensive Brand Identity Style Guide that covers all of the standards, perception, and level of consistency that should be used in creating further SBM materials.