The Entrepreneurs EDGE

Logo, Brand Identity Design, Website Design

EDGE is a nonprofit economic development organization that helps mid-sized companies in Northeast Ohio achieve profitable growth by accelerating the exchange of knowledge and experience among CEOs and leadership teams. EDGE provides its members with an invaluable opportunity to develop their leaders, grow their company and improve Northeast Ohio through programs, services and events geared specifically for them.

The Approach

EDGE is committed to helping create value for mid-sized companies through development, innovation, and relationship building – while building a culture that is supportive of entrepreneurial ventures.

To capture this entrepreneurial spirit, we used the triangle (delta) symbol, which was a small element in their previous logo, to represent the the difference and change that EDGE creates for it’s members. The angles and cutouts create forward movement and give the mark an “edgy” feel – pun intended 😉