For generations, oak has been used to age spirits simply because it has the right pore structure to hold liquid. It’s hard, if not impossible, to make a barrel out of black cherry, hickory, or honey locust that doesn’t leak like a sieve. And yet there are so many untapped flavor profiles that can come from these woods. Cleveland Whiskey captures those flavors in their Underground line – letting creativity and innovation shine.
Cleveland Whiskey is guided by imagination and innovation. For this uncommon barrel line, they pushed the boundaries to produce a line of whiskies that is experimental and unquestionably different.
The design concept emphasizes the science behind their whiskey making process and gives each flavor it’s own periodic table symbol (Sm = Sugar Maple, Ap = Apple, etc.). Paired with a strong emphasis on color, wood textures, and tree illustrations we created a unified family of products that can easily be expanded upon. The design reinforces the idea that the flavor of the whiskey isn’t artificial – the flavor is coming from the different woods used.